Shopping local and spending your dollars at small businesses in your community is an incredible way to show your support for those in your community.
Supporting your local community
By supporting your fellow businesses, you keep money circulating in the community. According to The American Independent Business Alliance, “Dollars spent at community-based merchants create a multiplier in the local economy, meaning that from each dollar spent at a local independent merchant, 2 to 3.5 recirculates in the local economy compared to a dollar spent at chain-owned businesses. This “local multiplier effect” means shifting more local purchasing to independent businesses is a key tool for creating more local jobs.”
When you shop at local businesses you will also be supporting other local businesses that act as suppliers or partners involved with the business. For example, you’re also supporting the local construction company that erected the structure, the maintenance/custodial companies, and other providers for this business.
Most often when you shop local with small businesses, you’re going to be talking to someone who cares about you and your experience while doing business with them. From the first greeting and initial conversation, completing a purchase and leaving their place of business, most small business owners hope that you not only receive quality products and services from them, but most importantly that their customer service will bring you back through their door again.
By keeping your money local and in the community you live in, you’re helping support many people in your community where you live, work, and play. Thus, you can even think of this as helping yourself create a wonderful and thriving place to be.