Recognizing the Unparalleled Franchise Leadership That Sets Industry Standards - Franchise Business Review's Annual Honors


Littleton, Colorado, July 12, 2023 – Payroll Vault’s Karen Mora, Payroll Vault Santa Barbara, California owner, was identified by franchise research firm, Franchise Business Review, as being one of 2023’s Franchise Rock Stars.


Mora was selected from over 36,000 franchisees, representing more than 360 brands that participated in Franchise Business Review’s research.

The Franchise Rock Stars were nominated by their franchise brand’s leadership in one of eight categories as franchisees who set admirable examples when it comes to leadership, business acumen, financial and professional success, and contributing to their community. Categories included: Giving Back, Women, Millennials, Veterans, Family-Owned, “Freshmen”, Top-Performers, and Multi-Unit Owners.


“There are so many stories of inspiring franchise owners who are living their dreams of successful business ownership, that it was incredibly difficult to select this year’s Franchise Rock Stars,” said Michelle Rowan, president & COO of Franchise Business Review. “In the end, we chose individuals who truly exemplify a strong work ethic and a real commitment to their business and their communities. We are thrilled to recognize these Rock Stars as exceptional examples of achieving success within the franchise model.” 


As a leader, Karen has consistently demonstrated her remarkable ability to guide and inspire her team members. Her unwavering support, clear direction, and provision of necessary resources have paved the way for their remarkable success. By leading by example and cultivating a positive and collaborative work environment, Karen has fostered heightened productivity, efficiency, and overall job satisfaction among her team.


Karen's commitment to preserving and embodying the essence of Payroll Vault culture is truly commendable. She possesses an in-depth understanding of the company's values, mission, and goals and wholeheartedly integrates them into every facet of her business. Her tireless dedication to the Payroll Vault culture has fostered a strong sense of community and collaboration among fellow franchisees, nurturing an environment of collective growth and shared success.


"We are thrilled to announce that Karen is being recognized as an esteemed FBR Franchise Rockstar Award,” stated Tricia Petteys, COO/Co-Founder. “Recognizing her exceptional leadership and solid commitment to our team, community, and fellow franchisees sets remarkable example for all of us. Karen's involvement in various charitable initiatives and volunteer work showcases her genuine desire to give back to the community that supports us. Through her efforts, she has not only made a positive impact on the lives of those in need but has also raised awareness of the Payroll Vault brand and its values. We are also grateful for Karen's willingness to support.”

“This is an incredible honor and thank you both Franchise Business Review and Payroll Vault,” expressed Mora. “It is a team effort and exemplary teamwork that made this recognition possible. I look forward to continuing to lead in the best way I’m capable of and fostering a healthy culture for our team, clients, and colleagues.”


Visit to see the full list of 2023 Franchise Rock Stars.


About Payroll Vault

Payroll Vault was created to serve the specific payroll service needs of businesses of all sizes. The company’s mission is focused on providing quality payroll services and solutions, complemented with outstanding customer service. Supported via an advanced and secure web-based technology platform, Payroll Vault offers a highly convenient, efficient, and real-time solution for clients. Payroll Vault is a national leader within the independent payroll service provider market. Learn more at


About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,200 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at To read our publications, visit



Media Contacts:


Payroll Vault

Jessica Martin

Chief Marketing Officer



Franchise Business Review

Ali Forman

B2B Marketing Director